Some Great Minds to Learn From

Contrary to what you might think, the concept “No Map. No Guide. No Limits.” doesn’t mean heading for the summit without preparation or a plan. It means doing so on your own terms. For me, that means finding people who already know how to accomplish what I want to do, and learning from them.
Along those lines, there’s an educational event going on right now that you might be interested in if you’re an entrepreneur (or are thinking about becoming one!). It’s called “The League of Extraordinary Minds.” Two of my mentors, Rich Schefren and Jay Abraham, have brought together 54 of the world’s top business experts to interview on topics of interest to entrepreneurs. The topics include rapid business growth, the “performance enhancement quotient,” leading and leveraging a team, business accelerators, managing change, and getting maximum results from minimum efforts. The discussions are taking place over six weeks on the web, and you can listen in for free.
The first two sessions (on customer acquisition and brain-based marketing) have already happened, and I learned a lot from both of them. The panelists included some big names like Jack Trout, Stephen MR Covey, Bert Decker, Robert Cialdini, Ori Brafman, and Dan Ariely. Future sessions will feature the likes of Jay Conrad Levinson, Michael Gerber, Brian Tracy, and Tony Robbins.
I’ve taken training programs with both Rich and Jay, and I can’t imagine any two people better suited to translate the wisdom of these 54 experts into actionable steps for entrepreneurs. Rich is the business coach behind Strategic Profits, a training company for entrepreneurs. Jay is one of the world’s top marketing strategists, and has made billions of dollars for his clients over the years. Learning from these two has been an eye-opening (and humbling) journey for me. It’s taught me to think about business in a completely different way, and to see opportunities everywhere, even in a recession.
Whether you’re a solo entrepreneur or are the CEO of a company, I think you might find this useful. It’s not every day you have free access to the minds that helped shape the success of companies like Microsoft, Google, Coca Cola, Proctor and Gamble, and many others. It’s worth at least taking a few seconds to check it out.
Don’t let the “in-your-face” design of the web site scare you off. And while there are products available to buy when you register (like transcripts and recordings, so you can listen more than once), the sessions themselves are completely free, and have been really informative so far.
The next call is on “pre-emptive marketing,” and happens tomorrow (Thursday the 12th). So move quickly to reserve your spot if it sounds interesting to you.
 
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